Good Writing
Good writing and good speaking require three elements.
Ethos: Establish a foundation with your reader by showing them that you have good character. (Don’t be a selfish asshole.)
Logos: Use logic. Make arguments and back them up with facts. Don’t make outrageous statements and imply to your audience that they should accept what you say just because you are saying it. (Don’t be a selfish asshole.)
Pathos: Provide emotion when you argue you point. Don’t just say what you think. Describe how that makes you feel and why your reader or listener might want to feel that too. (Don’t be a selfish asshole.)
Next time you are listening to some person telling you what you should be thinking, ask yourself if they are using ethos, logos, and pathos. (If they aren’t following these rules they are probable a selfish asshole.)